PROJECT
Fortune 500 Company Rebrand

BRAND
Enterprise Car Share

Enterprise introduced a new wave of hourly car rentals in 2005 known as WeCar; dedicated to bring the economic and environmental benefits
of car sharing to all customers. WeCar eventually became Enterprise Car Share.

Enterprise’s market value has steadily declined over the years in part due to their brands inability to adapt to modern times.

This rejuvenation aims to become more approachable to attract a wide customer base while maintaining a recognizable identity.