Heavy Hitters, born in the heart of the San Fernando Valley (SFV), is a cannabis brand that prioritizes the purest form of cannabis and the highest-hitting concentrate. For Heavy Hitters, being a cannabis connoisseur is not just a phase; it’s a lifestyle.

The brand aimed to enhance its existing cartridge with graphic decorations, materials, colors, finishes, and forms. I’ve detailed my process for creating the brand and art direction.

This concept was a runner-up, but we chose a different direction that went to production.