PFIZER
Social Advertising Campaign
Pfizer was going through some backlash due to misinformation being spread in the into expand content, tone, and engagement through social media on both of their channels.
Our campaign leveraged their communication insights by creating dynamic, attention-grabbing assets and combatting disinformation.
What started as a campaign to combat vaccine disinformation online soon expanded to include celebrations of science in all its manifestations, highlights of trailblazing individuals and teams, nods to history.
Instagram posts
ROLE: Design and Illustration
ART DIRECTION: Anastasia Itnika